While not really a watch, but more of a wristband or bracelet, the Smile is not something that someone has to be a geek to wear. Though it may be a bit bulky, its curves and OLED display make it decently fashionable.
Being basically just a smartphone on your wrist the Smile has much of the same hardware, camera, USB, Micro SD, etc. These will help to make the Smile a device that can appeal to a larger range of people since it will be able to take on any number of different tasks and even replace the smartphone. As opposed to most smartwatches, like the Galaxy Gear, which are just smartphone interfaces.
The fact that the Smile simply slips onto your wrist without a snap or band is also a large plus. Easy on and off makes the Smile more of a typical mobile device than just a wearable. This aspect makes the watch and its functions easier to utilize and create a better user experience.
Since the Smile is just now nearing production production we can't comment on function as far as apps and software go. But its ergonomic and aesthetic design thus far seems well thought out and a great addition to the wearable electronics sector.
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